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ServiceNow Marketing Salaries

Marketing compensation in United States at ServiceNow ranges from $91.5K per year for IC1 to $417K per year for IC6. The median yearly compensation package in United States totals $250K. View the base salary, stock, and bonus breakdowns for ServiceNow's total compensation packages. Last updated: 6/7/2026

Average Compensation By Level
Add CompCompare Levels
Level Name
Total
Base
Stock
Bonus
IC1
$91.5K
$87.5K
$0
$4K
IC2
$131K
$111K
$11.7K
$8.3K
IC3
$167K
$130K
$22.8K
$13.6K
IC4
$229K
$166K
$41.4K
$22K
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Total Compensation

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Vesting Schedule

25%

YR 1

25%

YR 2

25%

YR 3

25%

YR 4

Stock Type
RSU

At ServiceNow, RSUs are subject to a 4-year vesting schedule:

  • 25% vests in the 1st-YR (6.25% quarterly)

  • 25% vests in the 2nd-YR (6.25% quarterly)

  • 25% vests in the 3rd-YR (6.25% quarterly)

  • 25% vests in the 4th-YR (6.25% quarterly)

25%

YR 1

25%

YR 2

25%

YR 3

25%

YR 4

Stock Type
RSU

At ServiceNow, RSUs are subject to a 4-year vesting schedule:

  • 25% vests in the 1st-YR (25.00% annually)

  • 25% vests in the 2nd-YR (6.25% quarterly)

  • 25% vests in the 3rd-YR (6.25% quarterly)

  • 25% vests in the 4th-YR (6.25% quarterly)

25%

YR 1

25%

YR 2

25%

YR 3

25%

YR 4

Stock Type
RSU

At ServiceNow, RSUs are subject to a 4-year vesting schedule:

  • 25% vests in the 1st-YR (25.00% annually)

  • 25% vests in the 2nd-YR (2.08% monthly)

  • 25% vests in the 3rd-YR (2.08% monthly)

  • 25% vests in the 4th-YR (2.08% monthly)



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Product Marketing Manager

FAQ

The highest paying salary package reported for a Marketing at ServiceNow in United States sits at a yearly total compensation of $422,000. This includes base salary as well as any potential stock compensation and bonuses.
The median yearly total compensation reported at ServiceNow for the Marketing role in United States is $255,000.
When negotiating your Marketing offer at ServiceNow, leverage salary data to understand market rates, highlight your relevant experience, and consider all components of the compensation package. Our professional negotiators have helped candidates secure $50K+ more in total compensation.

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