She's Well offers a subscription model for fertility care, working with top-tier fertility centers to provide financing plans for testing, IVF, egg freezing, and sperm freezing. With 24/7 concierge care, the company aims to make the fertility journey less confusing and isolating. Infertility services are only available to 1%, and health plans usually don't cover treatments, which can cost $12,000 to $20,000 for IVF. She's Well aims to make fertility care more affordable and accessible to the 99%.