brrr° is a fabric technology company that specializes in creating cooling fabrics. Their patented yarns and manufacturing techniques combine cooling minerals, wicking, and drying technology to create a permanent cooling sensation. Their fabrics are rigorously tested and have a noticeable "cool-to-the-touch" feel. The company was founded in 2014 and is led by CEO Mary-Cathryn Kolb with a team of experts in cooling fabric design and chemistry.