Snap is closing down Zenly as a part of this announcement as well. With only 4 million installs, Snap acquired them in 2017 for a rumored $250-350 million. As of right now, Zenly has 40M MAUs and is still expanding, according to the personnel there. In Japan, Southeast Asia, Eastern Europe, and the Nordics, Zenly was quite popular, and competed directly with Line to be the most popular social app in Japan. Seems like an interesting choice to simply shut it down, perhaps just as a way to hone in and focus on core app. They could have sold it off, but I'm assuming they don't want to hand over fuel for competition. If that is the case, that is a very zero sum mindset view though.