Navigating the PM job search - pivoting from back-end to front-end

Question

I'm currently a technical PM at a large financial services company. My projects are mostly backend and I'm seeking to have more experience working on front-end / consumer facing products.

When interviewing I've gotten positive feedback, but ultimately the hiring teams are looking for more consumer facing experience. I have this experience from when I was in marketing before I made the pivot to PM. I have 5 years of experience total (same company) - 3 years in product marketing and 2 years in product management.

I'm coachable and learn quickly, so I don't foresee a long training period or needing a ton of oversight, but I would appreciate some focus on development in my next role.

Are there companies/roles that are more willing to take a chance on someone (after demonstrating aptitude) vs purely focused on specific PM experience? Trying to figure out how to navigate this in my job search.

thanks!

paperplain · Accepted Answer

I'd suggest applying to Amazon. They're more likely to index on potential than pure background experience as through the leadership principles. Would suggest changing the narrative on your resume related to your marketing experience to talk more about how it was for consumer and how you maybe played the PM role on it in some ways.

Idols833 · Answer

Startups on angelist would be a good place to search.

TreeTrunks · Answer

My guess would be startups Series B or below. Since they need people to ramp up quickly and learn on the job anyways that would seem like a good fit. But I wonder if there are ways you could build some signal by talking about some experience with smaller consumer related projects either of your own or that you contributed to. Would be good to add that edge to your resume regardless.

Navigating the PM job search - pivoting from back-end to front-end

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