caribou in 
Software Engineer
Why Alexa won't wake up when she hears her name in ads
This was pretty interesting acoustic engineering from Amazon. But even in the article, people could make recordings or pranks one at a time and it'd be difficult to detect it since this is assuming it is a mass media event. Still cool tech though.
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parallelogramSoftware Engineer
It's not that it doesn't hear it, it just chooses not to wake up and engage. Which is still wild that it records everything, and we willingly put these devices in our homes
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