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refer61614 in  
Software Engineer 3 months ago

Meta's bet is bigger than VR, but people can't see past their hate for the org.

I have no more love for Meta than the next person, but I don't think their bet on the Metaverse is as dumb as everyone thinks. Here's why:


Meta's Big Problem is that it's at the mercy of the hardware and OS that it runs on. Apple cracked down hard with their ATT policy and Meta felt it.


The goal is now to have the big next gen hardware device that will allow them to control their own destiny, and those of other players. Meta's ideal is that this is a platform that people build on in the same way smartphones have.


Nobody thinks that VR is going to be this platform. VR is cool, but even if they get the kinks out of the experience, it just feels too niche. It's not something that we will spend hours on the way we do on smartphones.


Here's where it gets interesting.


Meta knows this. Yes, they have internet there too. But the real goal isn't VR, it's AR. VR is just the stepping stone to build the tech, push research, and get inroads with manufacturers and distributors. Meta isn't going to come out with a glasses-like form factor overnight, so they're perfecting it one iteration at a time.


The Quest Pro is an AR device for office applications right now, but if it can have a truly slim profile in the future, it has broad market potential. AR applications are meant to be adjuncts to the real world, and can be used for function as well as entertainment.


That's the real bet. It's a big one, and there's plenty of ways it could go wrong, but it's far from stupid. People just don't quite see it because they're so eager to see Meta go down.

Apple’s app tracking policy reportedly cost social media platforms nearly $10 billion

Apple’s app tracking policy reportedly cost social media platforms nearly $10 billion

A report by The Financial Times revealed that Snapchat, Facebook, Twitter, and YouTube lost nearly $10 billion since Apple implemented its App Tracking Transparency Policy.

theverge.com
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breakfastsoftwareSoftware Engineer 3 months ago
All the best and highest paid engineers are building ad technology. Such a waste of talent and potential for true innovation...
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refer61614Software Engineer 3 months ago
True, behind the scenes they'll be monetizing the inputs with ads, but that system of data targeting is different than the usefulness of the consumer product. Regardless of the motive, this bet will advance tech for AR and wearables. And that part isn't so much of a waste.
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