If you were talking to me and I had concerns about a project management wanted to do, I'd be thinking about a couple things: - When people come to me with impossible, urgent requests because of "market demands", the expectation is that I need to rally my teammates and get it done…even if it means overtime. Do I even like you enough to put my team through that? If not, maybe I'm going to push back and delay things so we can get the LAST urgent task done. - Are the people in charge asking the right questions? I don't want to waste valuable resources on projects no one consulted with me about. If thats the conversation we want to have, send me a calendar invite. I don't want to find out about things when its mission critical. Would be nice to be able to anticipate issues and resource accordingly. - And lastly, what are our shared goals? Just because it's important to them doesn't mean it should be important to either of us. I know this is more of a leadership/strategy thing, but depending on your company's structure, you might have to let things die on a vine because we just can't do it all. The risk isn't worth the effort.