As ad tech veterans, our founding team has seen first-hand how advertisers are herded toward one-size-fits-all products, when custom optimization would serve them better. From media agencies' lagging adoption of cloud computing infrastructure, to big tech's opinion that no single advertiser's preferences were "scalable," to the widespread assumption that itβs impossible to compete with the tech giants, weβve experienced the frustration that comes along with feeling stuck by the status quo.
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